IWV Takes Home Best Automated Phone Calls Awards At The 2014 Reed Awards
(WASHINGTON D.C.) – Victory Media Group and Antietam Communications, working on behalf of Independent Women's Voice, took home Campaign and Elections’ 2014 Reed Awards for their outstanding work in not just one but two categories: Best Automated Phone Call Statewide or Special Election Campaign and Best Automated Phone Call Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative.
Campaign and Elections’ annual Reed Awards, held Friday evening, highlighted excellence in campaign management, political consulting, and political design. This year they recognized IWV’s work in South Carolina’s District 1 Special Congressional Election, in which despite all predictions Gov. Mark Sanford beat Elizabeth Colbert Busch.
The Best Automated Phone Call for Statewide or Special Election Campaign went to “Spending and Debt,” and Best Automated Phone Call for Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative went to “Taxpayer Funding and ObamaCare.”
IWV was the only independent expenditure of a significant size on the wining side of the ledger in SC-01. This wasn’t a race that IWV had planned to become involved in, however, through testing it was clear that IWV was a credible third-party messenger that could deliver the necessary message and inform SC-01 voters about the troubling aspects of Colbert Busch’s positions on key issues.
“Spending and Debt” and “Taxpayer Funding and ObamaCare,” along with broadcast and cable television and print advertising, helped to propel Sanford in the final week of the race toward a 54 to 45 percent victory over Colbert Busch.
IWV takes pride in working to create authentic messages with unique delivery vehicles and winning races that others believe are hopeless.
IWV CEO and President Heather R. Higgins said, “It is an honor for our team to be recognized for our messaging work. Through innovative, non-advocacy, factual, interactive calls, we made voters aware of relevant facts on issues they care about, like ObamaCare repeal, and why turning out to vote is so important. Victory Media Group and Antietam Communications are top notch and help take IWV messages into the field to move the needle and win races. We are thrilled they are being recognized with Reed Awards.”
List of our awards:
- The Reed Awards, Campaign & Elections - Best Automated Phone Call: Statewide or Special Election Campaign - "Spending and Debt"
- The Reed Awards, Campaign & Elections - Best Automated Phone Call: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative - "Taxpayer Funding and ObamaCare"
- Campaign & Elections Most Influential People – Heather R. Higgins, IWV CEO and President
Read more about IWV's work in SC-01 here.